New Campaign Launched

The new campaign to tackle the stigma and discrimination faced by children and young people in care has now launched.

Developed by Who Cares? Scotland, the charity which represents the views of looked after children,‘Give me a chance’ is the call to the Scottish public from young people themselves to improve attitudes towards children in care and the residential child care system.

Already, the campaign has attracted TV, Press and Online coverage nationwide; including the BBC, the Herald and the Press and Journal.

http://www.pressandjournal.co.uk/Article.aspx/1580519
http://www.heraldscotland.com/news/health/children-in-care-plead-to-be-given-a-chance-1.1002040
http://news.bbc.co.uk/1/hi/scotland/8483476.stm
http://www.bbc.co.uk/iplayer/episode/b00q957s/Morning_Extra_28_01_2010/

As well as the new campaign website, the public at large will have their first chance to see the ‘be fair to a child in care’ message from the 1st of February, the ‘Give me a chance’ poster advertising campaign will run across Scotland throughout the month.

To ensure that looked after young people’s call for fair treatment is well heard, campaign materials are also being sent to schools, GP surgeries, police stations, local authorities and voluntary organisations.

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