About the Campaign

The “give me a chance” campaign is the product of 2 years work with young people living in care.

It started in 2008 when Who Cares? Scotland marked its 30th anniversary with a year of activities on the theme of Celebrating Success and Challenging Stigma.

The anniversary publication, Caring about Success – Young People’s Stories, captured what success means to children and young people in care, both their own and other people’s, and what they aspire to in the future. It showed that Stigma and other people’s low expectations have an adverse impact.

‘Scottish Government and its strategic partners should come together to launch a national campaign aimed at dispelling the myths associated with being in care and promote positive images of children and young people looked after away from home, including the message that they are children and young people first and foremost, with the same rights to respect and freedom from discrimination, and the chance to achieve their potential just like any other children and young people: this should be designed by and led by children and young people, supported by key partners”

Recommendation 1 of Caring about Success (Who Cares? Scotland 2008)

To progress the recommendations in the report Who Cares? Scotland engaged partners in developing this nationwide campaign to challenge misperceptions about children and young people looked after away from home.

Both messages and methods were designed with the involvement of children and young people.

With your help we can give young people in care a chance.